India Couture Week 2016: Anita Dongre Presents ‘Epic Love’

By amin | Comments: 0 | July 26, 2016

Earlier this week I gave you a sneak peek at designer Anita Dongre’s new collection ‘Epic Love’ which she was going to debut at India Couture Week. This show was major one for her as this was her first time being at the show since it moved to Delhi.


The designer said her new bridal collection was made for the free-spirited bride who loves a touch of tradition. “The gypsy princess wanders into a Mughal garden to stumble upon the love of her life. Her heart sings a song and the feet follow with a dance. The epic love story embarks upon a new journey,” Anita said when asked to describe the inspiration behind her new collection.


For the show, Anita’s team recreated a plush garden of a Rajasthan palace for the runway. Gaurav Raina’s melodious blend of Indian classical and folk with electronic music ‘Indian Electronica’ set the mood for the evening. The distinct signature scent of all Anita Dongre stores, with notes of jasmine and rose, announced the unveiling of the ‘Epic Love’. The sheer grandeur of the architectured set with the playfull jhulla, pink bougainvillea, water fountain, the famed hand done thikri craft transported the audience into a luxurious Rajasthan palace garden.



The glamorous front row was filled with friends of the designer – Shabana Azmi, Pernia Qureshi and Bhumi Pednekar who were all set to experience ‘Epic Love’.



Ethereal beauties made the much-awaited appearance on the runway – each step choreographed to the rustic beat. A vintage folklore set into motion as the models sashayed in. Hair fastened in tightly plaited braids and heavily hypnotic eyes highlighted in pink and burnt orange lead a young gypsy look.  



Adorned in heirloom-like pieces from Anita Dongre’s jadau jewellery label Pinkcity and antique silver pieces from the Anita Dongre label added to the folkish charm of the show. Stunning maang-tikas, large nose rings, intricate haath phools, chunky chokers and necklaces ornated the outfits.



‘Epic Love’ opens on a free-spirited, lighter note with chintz-inspired printed lehengas that were teamed with Bohemian blouses. The designer’s signature gotapatti work breathed life onto the prints. The classic Indian styles blended seamlessly with contemporary long, column tabards which gave the wearer a beautiful illusion of height. The lean, sleek silhouettes brought modern relevance into bridal couture.

The beauty of this collection lies in its versatility – the Bohemian gypsy tops can be paired with a printed lehenga just as beautifully as it would go with a pair of silk pants. Fringe-finished sarees with tie-up tops that wrap around the drape add a contemporary twist to the classic saree.   


Moving gradually on to a regal palette, jewel-toned solids in rich wine, orange and the classic reds, creams and golds take center stage. Gotapatti work is seen across the collection – first on the prints and then teamed with thread work. The monotonal ensembles of the collection gives ‘Epic Love’ a beautiful end with a promise to brides for beautiful new beginnings.

Designer Anita Dongre with special guests Shabana Azmi, Pernia Qureshi

Designer Anita Dongre with special guests Shabana Azmi, Pernia Qureshi

What do you think of the collection?


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